Digital Marketing - Gaining Customer Insights with Digital Marketing Analytics!
You have learnt about digital marketing, how social media marketing and paid campaigns work. This
module will further explore the use of digital analytics to gain actionable insights to discover your
customers’ needs and wants, get a good overview of which specific social media channels or paid
campaigns did your customers know about your product and services, assess the amount of time
spent on your website before your customers finally “abandon” your site or purchase an item
successfully. The ability to apply digital analytics will equip you with essential technique to improve
your current marketing strategy, establish key performance indices (KPI) for ROI tracking and
ultimately, improve your revenue.
The course will be useful for professionals who have a basic
understanding of digital marketing, social media marketing and how marketing campaign works
but would like to explore the data capability in digital marketing analytics.
Sign Up
Date(s): | (10 to 11 Sep), (12 to 13 Nov), (15 to 16 Dec) - Virtual Learning |
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Time: | 9:00AM to 5:00PM |
Venue: | NTU Virtual Learning Environment |
Registration Closing Date: | 27 August 2020 |
Course Fee: | View Fees and Funding |
Standard Course Fee | S$1498.00 |
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Course Fee payable after SSG funding, if eligible under
various schemes
Cat-A SSG Funded Courses Enhanced Training Support for SMEs (ETSS) Mid-Career Enhanced Subsidy (MCES) |
S$449.40 S$169.40 S$169.40 |
Course Fee payable after Discount^ Group of 3 pax and above NTU/NIE Alumni, Staff & Students NTUC Member |
S$1348.20 S$1198.40 S$1348.20 |